Sanja Savić and Jovan Krivokapić
This booklet describes the importance and modalities of effective communications preparation before and actions during a crisis communication. Specifically, there are recommendations on crisis communication management, in order to reduce the negative impacts of crises on organizations and share lessons for future work. Additionally, there are simple and clear checklists that institutions can follow.
“The word “crisis”, from the Greek “Krizis”, describes a judgment, decision, or crossroads after which events can unfold in two significantly different directions. An organization can either overcome a crisis, or it will be permanently damaged.”